Vernasche die Welt
The mission of Vernasche die Welt is to bring the sweet taste of different countries in an easy and affordable way to your doorstep.
Vernasche die Welt offers different country origin sweet boxes tailored for gifting to not only surprise yourself but friends and families with new tastes from around the globe.
The actions we took
How we achieved outstanding results
Given the nature of the product, it is both well-suited for gifting purposes, as well as personal enjoyment. As their brand attracts a dynamic, young target group, we saw one of the biggest opportunities in marketing through TikTok. Our strategy for Vernasche die Welt was comprised of:
Influencer marketing where we focussed on suitable videos for TikTok with compelling hooks and an authentic style
Clear reporting, meticulous attribution and positive cross-channel reinforcement
Taking advantage of the convenient TikTok traffic for other social channels (FB, IG, Google) which resulted in huge scaling across the board
With our super close relationship with VDW we were able to move fast on TikTok and take advantage of the underpriced attention at that time. Furthermore, focusing on a fitting, authentic content strategy on TikTok (and all other channels) helped us reach Vernasche die Welt’s goals and be a lasting business partner for them.
“I can unreservedly recommend working with Sebastian and his team. The cooperation is excellent."
- Fadi Siouri, Founder & CEO Vernasche die Welt
