Geile Weine

A partnership that went so well, that Facebook wanted an official case study

Geile Weine is an online wine shop and believes that there is a perfect wine for every moment. They wanted to make it easier for all wine lovers — whether with or without special knowledge — to access good wine. At the same time, they wanted to offer customers an uncomplicated shopping experience.

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ROAS for the holiday calendar ads in 2018
total sales from the holiday calendar campaigns in 2018
sales uplift compared to 2017

The actions we took

How we achieved outstanding results

Geile Weine partnered with VOGGSMEDIA in January 2018, a collaboration that resulted in a holiday calendar campaign aimed at driving traffic to boost sales.

Our actions can be summarized by:

Tested ad creatives: Overall classic link ads and video link ads outperformed collection and carousel ads

Implemented Retargeting: Engagement audiences were used for retargeting and funnel building. People who had visited the website were automatically added to their dynamic ads retargeting campaign

Scaled Budget: Broad and open targeting has been a huge help with the ongoing campaign. Additionally, highly valuable lookalike audiences, such as buyers in the last 30 days, people that added to cart but then abandoned the advent calendar, and video viewers had great performance

Given the great partnership between Geile Weine and VOGGSMEDIA we continue to work with them to this day - also resulting in an official case study published by Facebook on our partnership.

“Our wine calendar campaign was a great success story from every single point of view. Sebastian Vogg consulted us perfectly and the campaign was rewarded with an overall return on ad spend of 7+. We are looking forward to many more campaigns to come.”

- Sedat Aktas, Managing Partner GEILE WEINE

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