Wilde Beuger Solmecke: Successful Launch of Paid Ads & Rapid Lead Generation
Wilde Beuger Solmecke, a renowned law firm from Cologne, is ambitiously aiming to distinguish itself from traditional competitors through the strategic use of digital channels and acquire new clients. Their product portfolio covers a wide range of digital law topics, from data protection to emerging legal issues. VOGGSMEDIA assisted the firm in launching their paid advertising journey, facilitating rapid success and laying the groundwork for sustainable growth in the digital space.
The primary goal of Wilde Beuger Solmecke was to leverage digital marketing channels to revolutionize new customer acquisition and thereby position itself as a pioneer in the field of digital law. The challenge was to successfully introduce a traditional law firm to the world of paid advertising and to develop a strategy that quickly delivers visible results, while simultaneously ensuring the quality and relevance of the leads.
The Objective
To quickly enable Wilde Beuger Solmecke to achieve success and pave the way for entry into paid advertising, we implemented comprehensive onboarding and the following strategic measures:
01
360-Degree Digital Marketing Strategy: We developed a comprehensive digital marketing strategy that considered all relevant channels and touchpoints, tailored to the specific needs of a law firm.
Identification of focus platforms through 'Preferred Customer Modeling': Using detailed 'Preferred Customer Modeling,' we identified the platforms where the ideal target audience could be best reached, allowing us to concentrate on the most efficient channels.
02
03
Implementation of a creative strategy: We developed a creative strategy that engaged people in various ways, tailored to each platform (e.g., specific YouTube vs. Instagram creatives) to achieve maximum relevance and engagement.
From the outset, our goal was to accompany Wilde Beuger Solmecke on their entire journey in digital marketing—from the initial start to continuous scaling. The rapid acquisition of 233 new leads in the first week on Facebook Ads, the extremely short implementation times, and the efficient CPMs demonstrate the success of this approach. We are currently working intensively on expanding their offerings throughout the entire DACH region and are looking forward to further promising collaboration.
Summary
WBS: Successful Paid Ads Launch with 233 New Leads (1st Week of FB Ads). Implemented in 2 Days, 40% Lower CPMs than E-Commerce.
233
New Leads
Two
Days from Strategy to Execution
-40%
Lower CPMs
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