Turtle Beach: Gaming Revenue Boost through TikTok Performance Copy
Turtle Beach, a key player in the gaming industry, faced the challenge of establishing TikTok as a performance channel. What once had more of a branding character has now become a powerful sales driver. VOGGSMEDIA transformed this scenario into impressive figures, demonstrating that TikTok can be a genuine performance engine even for established brands.
The primary goal was to boost sales in our own online store while simultaneously driving more traffic to resellers like Amazon. This needed to be achieved across several key markets: Germany, France, the UK, and the USA. The challenge lay in the complexity of different target audiences and products, a branched funnel structure, and the necessity to develop platform-specific creatives for TikTok that also perform effectively.
The Objective
Our solution was a strategic mix of a "TikTok First" approach and a "Dual Funnel Strategy", tailored to the specific needs of Turtle Beach:
01
Smart Performance Campaigns: We implemented automated structures and precise targeting. This led to maximum efficiency and output with minimal setup effort and optimized campaign management.
Platform-Specific Creatives: We developed Carousel Ads, Video Shopping Formats, and Interactive Add-Ons, specifically designed for gaming audiences on TikTok. The key was content that not only looked like TikToks but also performed as ads.
02
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Dual Funnel: We focus on parallel campaigns for our own online shop and reseller platforms. This dual approach enabled us to scale both sales channels profitably and successfully.
This project is a true testament to what is possible when platform thinking, excellent creativity, and deep performance expertise come together. Transforming TikTok from a branding channel into a genuine revenue engine for Turtle Beach makes us especially proud. It was a partnership of substance, characterized by trust and a shared goal.
Summary
Turtle Beach transformed TikTok into a performance channel: +34.8% conversions, +95.3% CTR, +95.5% budget scaling.
34.8%
Boosting Conversions
95.3%
Higher CTR
95.5%
Increase in Budget
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