Carly: TikTok Ads Revolutionize the Automotive Market Copy
In the summer of 2023, Carly, an innovative company in the Connected Car sector, was on the brink of completely halting its TikTok Ads. High customer acquisition costs (CPAs) and a sense of inefficiency raised doubts about whether the platform was even suitable for their product. However, VOGGSMEDIA recognized the immense potential. Today, TikTok, alongside Meta, is an indispensable performance channel in Carly's funnel, delivering impressive results.
Carly had a clear vision to massively scale the sales of her adapters in the DACH region and the EU while significantly reducing the cost per acquisition without compromising on performance. Despite having a clear product-market fit and a huge market potential, the team was struggling with complex campaign structures, ineffective TikTok creatives, and persistent scaling issues.
The Objective
Then our 'TikTok First Performance Sprint' came into play. We adopted a three-pronged approach that addressed Carly's challenges directly and unlocked the platform anew:
01
Foundations: Together with Carly and the TikTok team, we developed a radically simple setup based on Smart Performance Campaigns. This created the necessary efficiency and clarity in the campaign structure.
Creative Engine: We produced dozens of TikTok-first creatives including POVs, memes, Q&As, greenscreens, and even AI avatars. The combination of viral mechanics and performance-driven thinking was the ultimate gamechanger that captivated the target audience.
02
03
Iteration & Scaling: Through rigorous testing and strategic creator partnerships, we quickly identified the best formats. We focused our media spend consistently on these top performers to drive scaling.
Summary
Carly's TikTok ads saved: Reduced CPA by 48.4%, increased ad spend by 731%. TikTok became the top performance channel.
48.4%
Reduction of CPA
731%
Increase in Ad Spend
34.8%
Boosting CTR
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