Savor the World: From Startup to TikTok Performance Champion Copy
How we scaled 'Taste the World' to become Germany's most renowned snack subscription since 2019 – with TikTok as a game-changer, achieving triple conversions and a 33% reduced CPA. A success story of creativity, data, and long-term partnership.
What was the goal? Increase sales on the company’s online shop & boost traffic with resellers like Amazon. And achieve this simultaneously across multiple markets: Germany, France, the UK & the USA. The Challenge: - Diverse target audiences & products - Complex funnel structure - Platform-optimized creatives on TikTok
The Objective
Our Solution: TikTok First meets Dual Funnel Strategy
01
Smart Setup & Structure With TikTok Smart Performance Campaigns, Value Optimization, and Highest Value Bidding, we achieve maximum efficiency with minimal setup effort.
Creative Engine Snack-memes, trend reactions, creator UGC - tailored to the product, the target audience, and the algorithm.
02
03
Iterative Testing & Scaling We test at high speed, immediately scale what works, and continuously fine-tune the details.
What delights us particularly: A genuine partnership has emerged from a project. I share not only a common path with founder Fadi Siouri, but also a personal friendship. Whether in Dubai or Fadi's homeland, Switzerland – we have regularly exchanged ideas and developed further beyond daily business. After nearly 5 years of collaboration, one thing remains clear: Long-term scaling requires trust, speed, and creativity. TikTok can be a real multiplier in this endeavor – if you understand the platform.
Summary
How Vernasche Die Welt Grabbed Attention on TikTok with Their Snack Boxes!
33%
more cost-effective CPAs
Triple
more sales
22%
higher CTR
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