Sjard Roscher: Mastered Ad Rejections, 7-Figure Ad Spend & More
Sjard Roscher, a two-time Amazon bestselling author, cover fitness model, and founder of Sjardfitness.de, is on a mission to empower individuals to take control of their health. His fitness insights and offerings are designed to support numerous users on their journey to enhanced well-being. VOGGSMEDIA assisted Sjard in overcoming the challenges of sensitive health marketing and profitably scaling his ads, even when they were initially frequently rejected.
The primary objective was to profitably scale Sjard's health and fitness offerings. A key challenge involved overcoming frequent ad rejections (due to sensitive health topics) to ensure the continuous and effective deployment of campaigns. The goal was to establish a stable and growing customer base and optimize the efficiency of advertising efforts despite these hurdles.
The Objective
To tackle the complex challenges in healthcare marketing and enable profitable scaling, we have implemented the following measures:
01
Consultation with Facebook Policy Team: We engaged directly with the Facebook Policy Team to gain a precise understanding of advertising policies. This allowed us to avoid future rejections and ensure that all campaigns are compliant.
Optimized USP Communication: We have revolutionized the approach to communicating the Unique Selling Propositions (USPs) of Sjard's offerings. The focus was on a clear, compliant, and at the same time convincing presentation of the benefits.
02
03
Continuous 'Test and Learn' Agenda: We established an ongoing 'Test and Learn' agenda. This allowed us to systematically identify the best-performing creatives and the right target audiences, enabling us to optimize the campaigns with agility.
Thanks to our close business relationship, we have not only optimized advertising efforts but also provided fresh ideas for product development. We assisted Sjard Roscher in launching new complementary fitness products and even in establishing an e-commerce store for their own supplements. This partnership is a prime example of how, through expertise, trust, and a shared growth mindset, outstanding results can be achieved even in regulated industries.
Summary
Sjard Roscher: Ad rejections resolved. CPO -58%, CPM -33%, 7-figure annual ad spend.
-58%
Reduction of CPO
-33%
Reduction of CPM
seven-digit
Increase in Ad Spend
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