Miss Lashes: Profitable Growth through the COVID Storm with E-Commerce
Miss Lashes is a renowned beauty and lifestyle brand that develops high-quality cosmetic products 'Made in Germany'. Their innovation and quality set new standards and consistently exceed customer expectations. Originally deeply rooted in the B2B business, Miss Lashes sought a partner to succeed in the D2C space as well. VOGGSMEDIA supported them in creating a profitable e-commerce foundation that helped the brand successfully navigate the challenging times of the COVID pandemic.
Miss Lashes, with its strong B2B roots, had a clear goal to directly sell its excellent cosmetic products to end consumers and establish a strong presence in the D2C sector. The challenge was to establish an effective e-commerce strategy that allowed the brand to expand its customer base, increase D2C revenue, and become resilient to external crises (such as the COVID pandemic).
The Objective
To successfully establish Miss Lashes in the D2C sector and strengthen it in challenging times, we rely on the following key measures:
01
Onboarding Facebook Advertising & Technical Setup: We thoroughly onboarded Miss Lashes into Facebook Advertising and ensured a robust technical setup, laying the foundation for precise tracking and effective campaigns.
Influencer Marketing Performance Campaigns with Branded Content Tools: We utilized branded content tools to harness the reach and authenticity of influencer marketing, transforming it into measurable performance campaigns.
02
03
Development of a scalable performance campaign setup: We devised a well-thought-out performance campaign setup that not only delivered short-term success but also enabled effective and profitable scaling in the long term.
Through our initiatives, we significantly expanded Miss Lashes' customer base in the D2C sector. Especially during the COVID-19 period, Miss Lashes greatly benefited from D2C revenue, helping them navigate the challenging phases of the pandemic. The introduction of an online coaching program for training in the beauty sector further supported this resilience. We are very pleased that we contributed to making D2C and, in particular, Meta Ads a primary marketing channel for Miss Lashes. Our collaboration is extremely rewarding, characterized by open exchange and a shared growth mindset.
Summary
Miss Lashes thrived during COVID through profitable e-commerce: ROAS +26%, €2.4 CPM, 9.5% CTR.
€2.4
Average CPM
9.5%
Average CTR
+26%
ROAS Growth
Weitere Projekte
More Case Studies
Get in touch now and turn your story into a case study!
