Heideman Jewelry: 20% ROAS Boost & 5-Figure Ad Spend/Day
Heideman Jewelry stands for handcrafted, customizable jewelry of the highest quality, created in Gronau, Germany. With materials that ensure perfect fit, a two-year warranty, as well as free delivery and returns, their mission is to simplify the jewelry purchase and make the gift unforgettable. VOGGSMEDIA had the honor of accompanying Heideman from the very beginning and scaling their online advertising spend from a four-figure amount to a six-figure amount per month, resulting in a 20% increase in ROAS and leading to a five-figure ad spend per day.
Heideman aimed to expand their initial focus from Amazon to various platforms, massively and profitably scaling their online advertising spend. This initiative was intended to make their wide selection of attractive jewelry accessible to a larger audience, simplifying the purchasing process for customers. The challenge was to develop a stable and scalable paid advertising strategy that reflects the brand's high quality standards while delivering efficient results.
The Objective
To achieve these outstanding results and profitably raise Heideman's online advertising spend to a six-figure monthly range, we implemented the following key measures:
01
Establishing a Paid Advertising Strategy: We developed a solid and comprehensive strategy for paid advertising that extended well beyond Amazon, laying the groundwork for multi-platform growth.
Building the Facebook Advertising Setup: We establish the complete Facebook Advertising Setup, including the implementation of the Meta Pixel and the configuration of the product catalog, to enable precise tracking and dynamic ads.
02
03
Consulting on new markets: We provided strategic advice to Heideman on the most lucrative new markets for expansion, optimizing growth potential and maximizing brand reach.
Scaling a company to this extent inevitably brings many challenges. However, through the outstanding work of Heideman and our fruitful, close partnership, all this has been realized. We take great pride in having accompanied Heideman from the very beginning on this impressive growth trajectory and look forward to continuing this successful collaboration.
Summary
Heideman Jewelry: ROAS +20%, Ad Spend scaled from 4 to 6 figures (up to 5 figures/day).
+20%
ROAS Growth
-33%
Reduction of CPC
-17%
Decrease in CPM
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