ExpressSteuer: Higher Refunds, Top TikTok Performance
ExpressSteuer is committed to making tax refunds as quick and straightforward as possible for everyone. This service breaks down barriers such as a lack of tax knowledge, language skills, or financial resources, making the complicated process of tax filing accessible to numerous users. VOGGSMEDIA has assisted ExpressSteuer in reaching their target audience where they are most active, turning TikTok into their primary marketing channel.
The core goal was to make ExpressSteuer's service, which requires explanation, accessible to a broad audience while simultaneously optimizing performance metrics. The challenge was to communicate the benefits of a complex financial product in a clear and authentic manner through digital channels, in order to massively scale the user base and boost conversions.
The Objective
To achieve these impressive results, we employed a targeted TikTok strategy focusing on authentic communication and precise targeting. Our action steps were:
01
Wide Range of Creators: We collaborated with numerous creators who reached a diverse audience spectrum – from young students to stay-at-home mothers. This demonstrated TikTok's excellent performance beyond the younger generation.
Authentic Spark Ads with USPs: Spark Ads were the ideal method to authentically showcase ExpressSteuer's unique selling points. The combination of smartphone screen tutorials and in-screen creators effectively conveyed the benefits in an easily understandable manner.
02
03
Optimization on Costs & Target Audience: Together, we optimized campaigns for the lowest costs and the best target audience by efficiently utilizing Interest & Premium Targeting, Lookalike Audiences, and the Developer Mode Pixel.
This campaign for ExpressSteuer has once again demonstrated impressively how incredibly well TikTok can work when the right content is delivered that directly engages the target audience. The impact of User Generated Content, in particular, was a key to success and provides us with valuable insights for future client projects. We were not only able to significantly increase brand awareness but also triple conversions while maintaining a very efficient ad spend. Our collaboration is characterized by mutual trust and a shared growth mindset, which openly welcomes new ideas and has proven to be very rewarding for both parties.
Summary
ExpressSteuer: TikTok became the main marketing channel. Conversion rate tripled, CPMs reduced.
+300%
Conversion rate at 1.4%
€3.36
CPM
€1.02
Cost Per Click (CPC)
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