Concrete Jungle: Scaled Ad Spend from 3k to 250k
Concrete Jungle is a unique jewelry brand that redefines the traditional paradigm through innovative materials and unparalleled application. Their handcrafted jewelry, made in Germany from ultra-high-performance concrete and recycled silver, represents premium quality and uniqueness. VOGGSMEDIA had the honor of accompanying Concrete Jungle from the inception of their focused scaling efforts, successfully raising their monthly ad spend from €3,000 to an impressive €250,000 profitably.
The overarching goal was the profitable, massive scaling of the monthly ad spend and thus the revenue of Concrete Jungle. Despite the unique product positioning and high quality standards, it was crucial to make the brand accessible to a broader audience and to exponentially increase digital visibility and conversion rates, all while maintaining profitability.
The Objective
To achieve these outstanding results, we relied on a close, committed partnership and a comprehensive approach that included the following actions:
01
High-quality creatives: We developed and produced visually striking creatives that perfectly highlighted the brand's premium quality and the uniqueness of the materials. These played a key role in attracting the target audience and enhancing brand perception.
Comprehensive E-Commerce Management: Our strategy involved holistic management of digital marketing channels. This included effective social media advertising, targeted search engine advertising (SEA), and high-performance email marketing, all working in harmony.
02
03
Special seasonal advertising strategies: We designed and implemented tailored campaigns for major seasonal events such as Valentine's Day, Black Friday, and Christmas. These strategic peaks significantly contributed to profitable scaling.
Scaling a company of this magnitude naturally involves many challenges. However, our exceptional and highly trusted relationship with Concrete Jungle made it all possible. This partnership is a living testament to the fact that long-term success arises from a shared vision and strong commitment.
Summary
Concrete Jungle: Profitable scaling from 3k to 250k monthly ad spend. +30% CTR & -26% CPM through holistic e-commerce management.
+247k
Growth of monthly ad spend: from €3,000 to approximately €250,000.
+30%
Increase in CTR
-26%
Reduction of CPM
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