The Honu Movement is the brainchild of serial entrepreneur Michael Steiger, who wanted to apply his business sense to tackling the major environmental challenge of freeing oceans of plastic waste. From its base in Cebu in the Philippines, The Honu Movement creates sustainable jobs for the poorest in society by paying them to collect plastic waste before recycling it into clothing and accessories. People around the world can buy the products online, and every sale sustains the cleanup operation.
The Honu Movement wanted to build awareness and consideration and then drive sales for its products. Over a nine month period we:
A wave of support rolled towards The Honu Movement between August 2019 and April 2020. By tailoring ad types to different stages of the awareness, consideration and purchase journey, The Honu Movement successfully won the support of thousands of customers.
An official FB Case Study was published to inspire like minded entrepreneurs.
- Michael Steiger, Founder & CEO The Honu Movement