Turtle Beach, a key player in the gaming industry, faced the challenge of establishing TikTok as a performance channel. What once had more of a branding character has now become a powerful sales driver. VOGGSMEDIA transformed this scenario into impressive figures, demonstrating that TikTok can be a genuine performance engine even for established brands.
Turtle Beach, a key player in the gaming industry, faced the challenge of establishing TikTok as a performance channel. What once had more of a branding character has now become a powerful sales driver. VOGGSMEDIA transformed this scenario into impressive figures, demonstrating that TikTok can be a genuine performance engine even for established brands.
Platform-specific Creatives:
We developed Carousel Ads, Video Shopping Formats, and interactive Add-Ons, specifically designed for gaming audiences on TikTok. The key was content that not only looked like TikToks but also performed as ads.
Dual Funnel:
We utilize parallel campaigns for our own online store and reseller platforms. This dual approach enabled us to scale both sales channels profitably and successfully.
This project is genuine proof of what is possible when platform thinking, excellent creativity, and deep performance know-how come together. Transforming TikTok from a branding channel into a true revenue machine for Turtle Beach makes us particularly proud. It was a partnership with substance, marked by trust and shared goals.
34.8%
Increasing Conversions
95.3%
Higher CTR
95.5%
Increase in Budget
Summary
